Usually, when Real Estate Agents talk about referrals, people assume they’re hunting for new listings or more buyers to represent. This isn’t one of those posts!   In fact, I wish more people would come to me looking for referrals in the community.

A good real estate agent knows people in the community you can trust, and I’m always happy to provide the connection.   If you think about it, agents pretty much interact with all of the people dedicated to protecting, improving, or maintaining your biggest asset: Your home. Whether it’s a local insurance agent, an honest contractor, or a crack crew of yard and maintenance people, agents are great sources of “who you should know.” (We’re also reliable sources of locals-only community info!)

It’s too bad that agents are often involved only in the sale or purchase of a house.  I prefer to think of myself as a lifetime consultant to my clients, and providing the names of people I would stake my reputation on is simply a part of my ethical obligation to serve.  So, by all means, if you’re looking for someone in the N.E. Los Angeles, Pasadena, and Altadena areas, feel free to drop me a line. I’d be more than happy to help!

Lynette Williams
CalBRE# 00880613
iRealty Professionals
(323) 251-6011


When the Los Angeles home market rebounded, so did home builders eager to show off their design skills. Buyers expect that newly constructed homes will be safer and more energy efficient, but they’re also looking for homes that meet the needs of the more modern urban buyer. Here’s a round-up of some of the most popular design trends seen in today’s newest homes.

Pubsub-New-Construction-300x300-300x300Kitchen islands look more like continents in today’s Los Angeles Home Designs.
Maybe it’s the Food Network’s influence or maybe builders have finally realized that people ALWAYS end up hanging out in the kitchen. Either way, kitchens are now being designed to accommodate the crowds they always seem to attract. Globus Builders integrates the kitchen island in their Los Angeles home design with plenty of seating to allow people to sit and watch the home chef in action, which lets the host and hostess interact while feeding family and friends. With lots of incorporated storage and attention to design details, the extra-large kitchen island is becoming the focal point and showpiece of the modern kitchen.

Foyers that earn their keep.
Los Angeles home buyers don’t want to walk in the front door and straight into a living room setting. So foyers that give a sense of entry are making a strong comeback in modern construction. But today’s foyers aren’t just a short hallway. Builders are adding built-in benches, alcoves, book nooks or high-end places to hang your things up as you enter.

Extended uses for extended families
As the Baby Boomers age, the number of multi-generational households continues to rise. Buyers are requesting more homes with two master suites – often with one upstairs and one downstairs, which better suites elderly parents living in the home. Also, small “shadow” homes are being built alongside the main house to give aging parents a more independent living situation that’s still only steps away the family.

Productivity in pocket offices
While the popularity of a large, formal home office may have faded over time, people still want hard-working spaces where they can do the work required to run a household. These small “pocket offices” are being located off of high-traffic areas like the kitchen and great room, where parents can still be in the middle of the action but have a separate, dedicated space for paying bills, signing papers and checking email.

Connection is key
When people started saying “There’s an app for that,” it was only a matter of time before that app frenzy worked its way into new homes. With everything from smart thermostats to smart garage door openers, home buyers want more control over their environments by using the one thing we hardly ever leave home without – the smartphone. Soon there won’t be any more worries over whether or not you left the door unlocked or the garage door open because a touch of a button on your smartphone screen will assure you that all is well. Look for complete home automation systems to take a big step forward in newly constructed homes.

Sneaky storage spaces
Square footage has to work harder in today’s home and every inch counts. Los Angeles home builders are sneaking those highly-coveted storage spaces into places that were once overlooked. Cabinets under staircases, drawers inside stair risers and storage space under window seats are all creative uses of space that would otherwise be wasted.

Look for Los Angeles home design trends like these to meet the demands of today’s bigger, busier, more well-connected family.

For more information on Los Angeles home design trends or to find homes for sale in Mount Washington, Glassell Park, Highland Park, Eagle Rock, Silver Lake, Echo Park, Los Feliz, Pasadena, South Pasadena and Altadena, please  contact me.



LostInThought-300x300Most of us have heard horror stories or even had an acquaintance or two with the real estate agent who takes a listing, puts a sign out front, submits the listing to the Multiple Listing Service, hosts an open house or two, and casually waits for an offer that’s just around the corner.   Or worse yet, the real estate agent who, after you signed the Listing Agreement, is never to be seen or heard from again.

Just as there are a few “bad” attorneys, and a few “bad” doctors, the real estate industry is no different.  You will discover that finding a good real estate agent to represent you and having the confidence of knowing your agent is good at selling homes is truly half the Battle.  Remember, not all real estate agents are alike.
The first step toward having the confidence of knowing you’ve hired the best Agent to sell your home is to interview a list of prospective real estate agents and have a set of pre-determined criteria rather than selecting an agent by happenstance.  For instance, selecting the services of the Realtor who has a lot of real estate signs up in your neighborhood; or choosing a friend . . . or a friend of a friend with a real estate license; or hiring the agent who helped you buy your home is not necessarily a good way to vet their credentials.  From the outset, let’s dispel some myths when choosing the best real estate agent for the job of getting your home sold:

Myth #1 — A Real Estate Agent who is a Friend (or family member) will be the best person to help me sell my home.

A real estate agent who is a friend (or family member) may care about you but may lack the skills to get you the best price for your home.  Friendship alone isn’t enough to establish a professional’s credentials. You must have a set of tough standards when selecting an agent, just as you would when hiring an attorney, a doctor, or an accountant.  Remember, that selling your home is a business transaction not a charitable event.  You want to hire the best person for the job of getting your home sold in the shortest period of time for the highest dollar.

Let’s be honest here, you wouldn’t think of hiring the CEO of your company without interviewing several candidates and gathering information on their educational background, professional experience and business acumen.  There is certainly no reason to do anything less for someone who is going to assist you in the sale of one of your largest financial assets — your home.  You should keep in mind that there is more to getting your home sold than just putting a “For Sale” sign in the front yard; you should look for a real estate agent who can effectively expose your home to the largest pool of buyers, negotiate the best price and terms for you and your specific real estate needs and remove the stress out of the home selling process.

A true friend will understand and appreciate that this is a business decision and will offer their credentials and expect to compete for the listing. Besides, if a problem or challenge develops while selling your home, do you want to risk damaging a friendship or family relationship?

Myth #2 — The Real Estate Agent who agrees to list my home for the highest price will get me the most for my home.

The Real Estate Agent who agrees to list at the highest selling price without verifying it with current market conditions does not have your best interest in mind. Let me be frank, some agents tell you what you want to hear. Some shortsighted real estate agents are more interested in getting a listing than they are in whether it will sell at that price.  In the real estate profession, this is known as “buying a listing”.  The idea behind the sales tactic is to get your home listed and slowly overtime get you to reduce the price once . . . twice or as many times as needed until your home is sold.  For sure this strategy may ultimately work in getting your home sold, however, it is an extremely poor strategy in selling a home at the highest possible price.

Think of it this way, if you were to walk into a bakery, would you ever consider paying the same price for a two-day old loaf of bread as you would for a fresh loaf of bread right out of the oven?  Most buyers would not!  They would expect a discount.  In real estate as in the bakery business, your house gets the most attention and the best possible price when it is a “new” listing fresh on the market. However, if your home is overpriced it will sit on the market until you finally drop the price to reflect its real value, but by then it will have become like the two-day old loaf of bread and buyers will expect a generous discount on the sales price often resulting in your selling your home for a price that is below what you could have received had the house been priced properly to begin with.

Myth #3 – The Real Estate Agent who offers the lowest commission will save me money in the sale of my home.

The Real Estate Agent who offers the lowest commission more often results in you netting less money.  “How can that be?” you exclaim, “Surely, if I’m not paying out as much, I should take home more  . . .” you question.  Well, I’m sure you’ve heard that old saying, “You get what you pay for.”  This is particularly true when dealing with real estate agents.  Here is where the real value of a Realtor can come to light (or as they say, “the rubber meets the road”).

Let’s be practical for a moment.  If you had a complicated and life threatening medical condition, would you ever consider choosing the doctor who was the cheapest rather than seeking out the best qualified medical doctor in that field despite the cost?  Or, if you were being sued for thousands or millions of dollars, would you ever consider hiring an attorney who offers you one low rate instead of hiring a top notch litigating attorney with a proven track record?  I’m going to assume the answer would be “No!”.   So it begs the question – why would you sell yourself short by picking the cheapest real estate agent and believe that you’ll get the best outcome?

I believe that many homeowners too often overlook the simple fact that the art of negotiations is a skill set that requires training and expertise.  And let’s be real for a moment, training and expertise are not cheap – they come at a cost.  Yet, someone with the requisite training and expertise are worth their weight in gold.  Here is an important tip to remember, if the agent who represents your interest is willing to “flip flop” on their compensation, they are going to “flip flop” when it comes to negotiating on your behalf.  You want to choose a real estate agent who is able to communicate their value and hold firm on their compensation fee.  It goes to reason that a Realtor who is able to effectively communicate their value to you is going to be effective in negotiating the best price and terms for you, too.

Myth #4 – The Real Estate Agent who lists the most homes in my neighborhood is the best Agent for getting my home sold.

The number of listings taken in a specific neighborhood by a real estate agent should be one of the numerous criteria you should evaluate.  What is more valuable — an agent who listed 32 homes and sold 25 – or an agent who listed twelve homes and sold all twelve?  So you need to ask some questions. How many of their listings did not sell?  How many were reduced over and over before they sold?  How long were the houses on the market? How smoothly was the process handled?  How accessible was the agent when there were questions or problems?

Quantity is important, but only if all of the quality questions have been answered satisfactorily.  The best agent is the one who will do the most effective job of marketing the property, negotiating the most favorable terms and conditions, and communicating with the seller to make the process as smooth as possible.

Now that we have dispelled some of the most common myths, it’s time to look at the most common criteria you should look for in the right Realtor for the job of getting your home sold for the maximum pay-off.

Finding the Right Agent

It’s time to sell your home . . .  or is it?

If you are like most homeowners, you’ve made the decision to sell and now you are looking for the right Realtor for the job of getting your home sold in the shortest period of time for the highest dollar.  In the sea of possible real estate professionals – whom do you choose?

raisedHand-300x225At this point, you have probably already scoured the internet — checking out numerous Realtors and their websites until your eyes have glazed over.  Maybe you’ve met and hired a few Realtors who promised you the sky and failed to deliver.  Or maybe you’ve visited a few open houses or toured a few homes and left thinking that you could do a better job in marketing your home on your own.

Maybe you’re considering hiring the Agent who helped you buy your home.  Or maybe, you’re thinking of contacting the Agent who listed the home when you bought it.  Or how about those referrals you’ve gotten from friends or family members.  Maybe you’ve checked out the Listing Agent who listed many of the homes for sale in your neighborhood.  Or just maybe, you’re considering a friend of a friend of the family.

The problem is this: How do you choose the right Realtor to effectively market your property and skilled enough to negotiate the sale of your home for the highest possible net price?   It boils down to two basic questions:

  1. The criteria to determine who is best qualified for the job of getting your home sold for top dollar
  2. What it takes to successfully sell a home in this market

checkMarkMan-224x300The first thing we have to do is expose the myths about Realtors.  Once we’ve exposed the truth and informed you about the facts that many real estate agents don’t want you to know, we will then explore the criteria you should use to select the Realtor who is going to do the best job of selling your home for the maximum pay-off in the shortest period of time.

Lastly, we will unveil the secrets top real estate professionals use in today’s market to get you a large buyer turnout resulting in the highest net dollar.   With this information in hand, you will feel confident that you’re making the right choice in selecting the best Realtor for doing the job of getting your home sold and meeting your real estate needs.

Click here to discover the Myths about Selecting Agents